Booth Brilliance. Trade show skills
It is often a steep investment to exhibit at a trade show, but the best ones still have a 4:1 RoI and the key is to train your staff.
Giving the booth staff two polo shirts and a “Good luck” is no longer enough. 85% of your success depends on your booth staff.
This training is for you who take events and trade shows seriously and want to make sure you are the winners at the trade show and beyond.
Two possible formats:
- 1-day in-person training
- 1/2 day in a live online program.
Add individual coaching for tailored support.
Content:
- Why investing in booth personnel training makes sense
- Why goals lead to higher performance and how to set them
- The “Meeting Wheel” A Speed Selling conversation process
- How to qualify visitors
- How to find out what the customers need
- How to present the most relevant solutions and not everything
- How to get customer commitment
You will also get the book Speed Selling, either as a pdf (virtual sessions) or physical copies (in-Person training)
